Living and running a business from an RV is still going to require you to do one very important thing: marketing.
No business can survive without advertising and marketing. It’s the only real way that you can attract attention to your business in the first place, and even major corporations and companies today that are well-known with millions of repeat customers are still heavily involved in the marketing game themselves.
Here are the top business marketing strategies while working from an RV:
Have An Email List
This is probably the single most given piece of business marketing advice either, but you can’t and shouldn’t ignore it just because you’re living from a recreational vehicle.
An email list is imperative because it’s a list of people who you can instantly notify of something you need to market, such as major news in your business or a new product. Even if you have just five hundred people in your list, that’s still five hundred people who you can market to instantly.
To gain subscribers to your email list, give them a free but valuable reward for signing up, such as a 50% coupon or an ebook or something to that effect.
Blog/Vlog Your Adventures
Here’s an idea that you can do while traveling around in your RV: actually blog (and possibly even vlog) your travel adventures. Start a blog, a YouTube channel, and build up a bit of a following on social media (you can gain attention to yourself by getting involved with relevant groups).
No, this doesn’t have anything to do with your business. But you’ll do is advertise your business in the videos, or at least mention it. At the very least, this spreads the word about your business, and if there’s any of your viewers who would be served by what you have to offer, they’ll feel comfortable buying from you because they’ll feel as if they already know you.
Turn Your RV Into A Literal Marketing Machine
It’s not an online marketing method by any means, but if you want to, you can literally turn your RV into a moving marketing machine by having your business name and logo painted on one of the sides, along with your contact information.
This strategy may sound ridiculous, but it’s actually more effective than you may have anticipated. When you’re driving through a heavily populated area, there will be literally hundreds if not thousands of people who see your business name and brand logo on the side, and that’s about as easy of marketing as you can possibly get.
Traveling across the country in an RV, or at least in part of the country, means that you’ll have the opportunity to physically introduce yourself to people at networking and business events in different states and cities..
Face-to-face networking is essential, where you can introduce yourself, be introduced, hand out and receive business cards, forge new acquaintances and friendships, and so on. The value of face-to-face communication will never grow old no matter how technologically advanced we become.
As part of your travel schedule, you’ll definitely want to make sure that you include in-person networking events where you can build true relationships with other people in your industry.
Spread The Word
It may sound simple (not to mention obvious) to simply spread the word about your business as a marketing tactic. But it’s easy to spread the word about your business when you’re traveling in an RV, so long as you deliver on what you promise.
What you need to do is travel around a region of a country and hit as many major cities as you can. If your business requires you to travel from place to place, such as if you’re a photographer, then this tactic is even more effective.
The idea is that you’ll build recognition for yourself, and with recognition comes reputation. Then when you revisit a city or area again, you can get in-touch with your old contacts to see if they’ll need any work from you again.
Marketing While Working From The Road
Really, marketing yourself and your business while working from the road isn’t too much different from marketing a home based business. The basic principles of networking, building your email list, and getting the word spread largely remain the same.