Marketing

Product badges have been around for some time now, but most people don’t know what this term means. If you’re looking for ways to boost your brand and increase conversions, badging your products should help you do that. And the numbers don’t lie. Research carried out on internet marketing shows that product badging can increase …

When you’re running a small business there are lots of barriers that impede mounting a successful marketing campaign. You probably lack the expertise to effectively identify the market for your products or services. You may struggle to afford traditional methods of advertising which rely on economies of scale. You may simply have no idea how …

With every passing day, the people are tilting a little more towards technology. They want everything on the go and quality written content is no exception. This is why there is a visible rise in the popularity of eBooks. Plenty of eBooks are published day in and day out on the subject of marketing alone. …

Social Media and digital news feeds have transformed the news landscape, where a news cycle may start and finish within a matter of hours rather than over a period of days. PR firms can no longer write media pitches, proof them, approve them, and then send them out to their contacts the day a news …

It’s an undeniable fact that marketing is crucial to the success of any company. After all, products and services offered won’t generate the intended sales if the target audience is unaware of their existence. But just because it’s a necessary part of business, it doesn’t necessarily mean that you should commit a substantial amount of …

Every company in the world faces the struggle with creating the perfect marketing strategy for their business in order to use the budget efficiently. Marketing nowadays has become one of the most important tools in the business world. The competition between companies is very high, so in order to separate your business from the rest, …

Figuring out the ins and outs of SEO is no easy feat. Even if you’ve got your SEO strategy all figured out, new innovations on proper SEO practices are being released as fast as you can say “keyword optimization”. This is why hiring a quality SEO firm is never a bad idea. If you’re still …

A key performance indicator (KPI) is used by marketers to measure their marketing channel success and defining your KPI’s is an important factor in digital marketing. It’s very important for marketers to have a good idea of what marketing campaigns are successful therefore understanding what is working and what is not, especially when it comes …