It feels like 2020 has come to a bit of a standstill, but there are still plenty of trends that won’t be stopped
If you were going to use a single word to describe 2020 so far, that word would likely be ‘coronavirus’. The spread of the virus has become a global pandemic, meaning we’re all being forced to put our daily lives on hold while the fight against COVID-19 continues.
However, as they say, the show must go on. Some of 2020’s biggest trends are refusing to be stopped by the ongoing coronavirus issue and, in fact, are becoming even more relevant. From social issues to home décor to social media, this is our eclectic mix of 2020 movements which aren’t going anywhere. Let’s take a look.
The push to be greener
Coronavirus may have drawn attention away from it somewhat, but there’s no doubt that climate change is the single biggest issue of today’s global society. The effort to be greener is something which has been encouraged on every level, from major corporations to individuals.
And in fact in some ways, the spread of COVID-19 has had more of an impact on environmentalism than any other recent event. Satellite images from recent weeks have shown that air pollution levels over China, South Korea and the UK have dropped significantly, and are hugely lower than they were this time last year. As air pollution is one of the major contributors to global emissions, this is likely to have a significant impact on the environment as a whole.
The rise and rise of CBD
It’s almost surprising that CBD has become so popular so recently, given how the hemp plant itself has been used for both pain relief and anxiety relief for more than 5,000 years.
CBD is one of more than 100 cannabinoids, which are compounds that occur naturally in the cannabis plant. Unlike other cannabinoids like THC, CBD does not get you high or stoned, which is why in the UK it is classed as a legal food supplement.
Instead, CBD helps to restore balance to your body through the endocannabinoid system — a complex network of receptors which is responsible for many key bodily functions such as temperature, appetite, sleep, motivation and memory.
Products like CBD oil are easy to take and have reported significant benefits to wellbeing, so it’s no surprise that even the likes of Jennifer Aniston, Whoopi Goldberg and Kim Kardashian are using CBD for pain and stress relief.
What’s more, CBD has never been easier to obtain. Brands like SmartCBD can deliver high quality full spectrum CBD oil and other products straight to your door, so even in isolation you can enjoy the stress-relieving qualities of CBD.
#BeKind
Earlier this year, TV presenter Caroline Flack tragically took her own life following an onslaught of negative press and online harassment. This event launched the start of the #BeKind movement, through which celebrities, businesses and individuals alike called for us all to be more understanding and compassionate towards each other both online and in real life.
This movement was bolstered by other incidents, such as claims that The Sun forced Phillip Schofield to come out as homosexual, and ongoing complaints at the treatment of Meghan Markle by the British press.
Unfortunately, the spread of the coronavirus seems to have decreased the momentum of the movement, but on the other hand there has never been a more important time for people to look out for each other and practice patience. Once this period of isolation ends, we’ll likely feel even more inclined to #BeKind.
TikTok
Social media is always on the up, and in the last year or two the star of the show has been TikTok. Formerly operating as the Chinese music app musical.ly, TikTok is a platform that encourages short bursts of creativity. This can come in the form of dances, comedy sketches, cute animals or simply expressing a skill or talent.
In recent years, TikTok has exploded in popularity with more than half a million monthly active users. 41% of TikTok users are aged between 16 and 24, and some of the biggest songs of the moment first found fame on the app, such as Truth Hurts by Lizzo and Old Town Road by Lil Nas X.
The average TikTok user spends 52 minutes per day on the apo, which is impressive considering videos usually clock out at 6 seconds. And now that we’re all in isolation, more and more people are jumping on the TikTok bandwagon.
Equality
2017 was the year of the Me Too movement, when women (and men) from Hollywood and beyond called for systematic changes to the culture in which they were operating. Started in 2006 by Tarana Burke and catalysed by the election of Donald Trump and the 100+ allegations against Harvey Weinstein, the Me Too movement was taken to heart across the world. Celebrities like Rose McGowan, Emma Watson and Alyssa Milano became speakers in favour of the movement, shining a light on the injustice that existed particularly within the entertainment industry.
It would be easy to assume that the buzz around the Me Too movement has died down, but in fact calls for equality are as strong as ever. Other movements followed Me Too, such as Time’s Up, and earlier this year Harvey Weinstein was charged with 23 years in jail for various counts of rape and abuse.
Maximalism in the home
We’re all going to spending a bit more time at home in the coming weeks and possibly months, so why not make the effort to take some of 2020’s biggest interior design trends in your stride?
For years, minimalism was the done thing in the home. Décor was all about neutral tones, clean lines and blank surfaces. Now however, maximalism is on the rise. This bright and bold movement calls for the introduction of more colour and pattern into the home.
From layered patterns to more ornaments to brighter hues, maximalism is all about bringing fun, energy and interest into your living space. And now feels like the perfect time to make your home a more interesting place.
Celebrity authenticity
Celebrity culture isn’t set to go anywhere in 2020, but the relationship between celebrity and public is transforming. Celebrities nowadays are different to what they were say 10 or 20 years ago. Where once there were untouchable music stars and screen darlings, now the term celebrity can cover everything from singers to DJs to YouTube stars and influencers.
And because of this, we’re increasingly looking for something different from celebrities: authenticity. The thing that made Old Hollywood icons like Marylin Monroe and Audrey Hepburn so intriguing — mystery — is no longer wanted. Now, thanks to the rise of social media, people want their celebrities to seem more like real people. They want to see their homes, their families, their weekend activities.
And the coronavirus crisis is only likely to push this further. As the financial situation grows more severe for many families, people aren’t interested in seeing influencers showing off lavish lifestyles and selling expensive products. Instead, they want empathetic, human content that’s heart-warming as well as entertaining.
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