With so many different ways to buy a new car, some Canadians are wondering whether a dealership still offers the best opportunities for a good deal. With competition from online classifieds and e-commerce growing by leaps and bounds, many consumersare no longer sure why they should bother driving down to the nearest sales lot — especially those living in the Greater Toronto Area, who have so many other options. But there are still lots of reasons why the best deal might still be the one offered by a local business.
Dealers tend to be a lot more specialized, so if you know what brands you are most comfortable with (are you a Ford person, for example, or do you see yourself in a Lincoln?), then heading to the dealership that specializes in those brands is the best way to find out the range of options available. And the staff at a dealership are much more likely to know how particular makes and years compare, and can demystify some of the industry jargon for you.
The benefits can also be long-term, as dealership staff are better placed than anyone else to help you ensure your vehicle is running in peak condition. If you get your Ford from a local dealership, for example, the staff are far more likely to be able to help you find the best replacement parts to keep your vehicle running at its highest possible performance. And as with any other major investment in your life, it helps to be able to establish a personal relationship with the people you are buying from.
Many local dealerships here in the GTA, like Colony Ford Brampton, also have excellent finance teams that bring together financial and automotive experts to make sure you can arrange a Ford lease deal that works for you, so you can drive your new find off the lot right away without breaking the bank. Colony also offers a Ford trade-in option, if you want to exchange your older model for a new one. And don’t forget that reputation matters. For those shopping for a Brampton Ford, Colony has the added bonus of being an established name: they’ve been in business for over 45 years.
The only thing guaranteed in life is change, and this certainly true of the automobile industry. With new makes and models being produced every year, it can be difficult for the casual buyer to keep up with the latest innovations. When looking up cars online, it can be downright baffling to figure out which features and add-ons are worth the money. And while you might be able to find the model you’re looking for from an online marketplace, an authorized dealership is probably going to be able to offer a much greater range of features — and explain why those features might meet your particular needs.
Buying a car is a big decision, and the last thing you want to do is make a purchase you’ll regret. The staff at a dealership will be able to guide you through the process from beginning to end, and they’ll be there the next time you need a tune-up, or a replacement part, or want to trade in for the next model. Business might be changing, but the benefits of personalized customer service are a constant.
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