Promotional merchandise remains one of the most effective advertising strategies today since you can reach out to many people using these gifts. However, you need to choose the right products to give. You want your target customers to respond well to them and use them so that other people will also see the name or logo of your company.
Pens
It might sound like an outdated product to give for free, but it works. Pens are not expensive. When purchased in bulk, you could get significant discounts. You can write the name of your company on the pen. Since they are cheap, you can distribute a lot of them to your potential customers, and you will not regret handing them out for free.
Technology-related items
People love receiving anything that they can use. Creative flash drives look cute. You could also include a video that introduces your company in one of those flash drives. You might also want to give free power banks since many people use them these days. You can include the name of your company on the cover, and no one will mind it as long as the power bank works.
Office-related items
Find out what items your employees usually use at work. If you are giving them out for free, most people would appreciate them, especially young professionals. Mugs, water bottles, and key chains are among the popular items. If your employees spend a lot of money to buy these items that they use each day at work, anyone who receives them for free will surely be appreciative. The recipients might even use things at work and introduce your business to their fellow employees.
Shirts
Shirts are popular promotional gifts because everyone can wear them. The key is how you make the design look attractive. You need to strike a balance between a shirt that people would love to wear and one that helps advertise your brand. Avoid printing the logo or name of your company in large fonts on the shirt since you will make the shirt unattractive. Minimise the size of the company name and find a strategic location on the shirt where people could still see it. The sleeves might be a perfect place.
Umbrella
The best part about giving away umbrellas is that people use them all the time. Rain or shine, people will use an umbrella. Even if you write your company name in large fonts on the surface of the umbrella, the users would not mind. They want the umbrella for its practical use. It could be an expensive item though, but when purchased in bulk, you might receive discounts.
To succeed in giving promotional gifts, you need to be smart with your choice. Look for merchandise that you could afford to give out for free and is in line with the products that you offer. Evaluate the response of the people after receiving those gifts to see if they are effective.
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