Everyone is raving about digital marketing today. But although there are many ways to reach your customers online, it is also a crowded environment where it is harder to be seen, in the end. Even the best brands have difficulties coming through on the internet, due to the fact that competition is so high and the number of products and services is so great. That’s why, sometimes it is good to go back to traditional marketing. Here are a couple of ideas to ensure tangible visibility.
- “I’ve read it in the Paper”
To older generations, the newspaper remains the one instrument that suits best, when it comes to being informed. The sensation of feeling the paper under their hands, the smell of the fresh print still rising; that is what news is all about. Newspaper printing is not something of the past. There are still millions of people, in each country, that need to have a newspaper in their hands daily, or else they feel like an important part of their life is missing. That is a marketing opportunity.
There are many ways to use newspaper printing to work for you. You can prepare an info-advertising that you can have delivered through the mail to your customers. That has the benefit of being received as information, which is what people look for when they think of a newspaper. Yet, it is still getting your company known, at the same time. You can also drop it at restaurants and shops where people like to read while they are waiting. One way or the other, this is visibility you know that you will have, as opposed to online marketing where your post might have been passed over by a social media user, but still counted as one post view that they will charge your company for.
- A Promotional Gift to take Home
The second item on our list are what is called “goodies,” in the world of marketing. They are small objects that company give out to their customers, with their name and logo on them. It can actually be an added element to your newspaper, that you just slide inside, before distributing it. That way, you prolong the duration of your marketing campaign beyond the moment where the customers will be reading, wile heading back home with the goodie, where they can find your info, again and again, whenever they use or see the object.
The trick with a promotional gift is to make sure that it is useful. Otherwise, it will just be thrown away, ending-up being money spent uselessly. That is why most goodies are products that are normally used on a daily basis. The most famous ones are pen. You can find promotional pen just about everywhere you go. It can be an interesting addition to your paper, if you insert crosswords inside them. Otherwise, cups and mugs are also quite popular, as well as t-shirts.
It would be wise to always keep a part of your marketing budget available for old-school marketing. It reaches your customers more directly than online marketing. A mix of the two should keep your business running afloat.