Marketing is not only about telling people what you can offer and why they need to choose you over your competitors. It is about fulfilling these promises and making them feel good about their decision to opt for your company. When you promise them that you are going to give them specific services and products, you need to stay true to your word; otherwise, you will lose their support and make them decide to switch to other options.
There are several companies out there
These days, competition among various businesses is fierce. It is not like before when only a handful of companies had a monopoly in some industries. Competition is a good thing since people have options. For business owners, it means that you cannot be complacent. When you promise something to your customers, and you do not fulfil it, they will feel the need to move to other choices.
You are as good as your word
When you say something to your customers, and they do not see you stick to what you promised, it will destroy your entire reputation. For instance, if you promised a promotional offer, but decided to cancel as people began buying your products, they will think that you have a terrible company. If you did not remain true regarding your marketing promise, some people will think that your products and services are not worth buying at all.
You need to build a long-term partnership
You advertise to people because you are trying to get their support over the long-term. When you entice them to buy your products and services, it is with the hope that they will remain your loyal customers for a long time. If you break your word, you will start pushing people away. They will not see the point of staying loyal to your business.
Your future marketing campaign will not appeal
With a simple mistake made now, the reputation of your next marketing tactic might be at stake. People will think that anything you promise them is untrue. You did not live up to your promise once, and you might do it again. It is like being in a relationship. Once you have lost your partner’s trust, it is hard to rebuild it even when you decide to do better in the future.
People are smart
Before, it was easy to entice people to buy what you offered with simple words and calls to action. These days, people are a lot smarter than they used to be and they are looking into details before they decide. Therefore, failure to stick to your promise will make people avoid you. For instance, if your marketing campaign promises next-day delivery, you need to take it literally. If they do not receive their order the following day, they will feel disappointed. In this instance, it helps if you partner with a company for ecommerce fulfilment. They will speed up delivery and make sure that you do not break your promise.
You need to think twice before putting anything out there as people will feel differently if you start breaking your word.
To read more on topics like this, check out the marketing category.
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