While getting customers is important, ensuring that these customers are organic is even more profitable for any company. One easy way to get these organic customers is to leverage social media platforms. But then, not so many companies understand the social media practices of attracting organic customers.
In this interview, representatives of Mint Global Marketing will be revealing some of the social media practices that attract organic customers. Mint Global Marketing is a global marketing agency creating value through lead generation, customer acquisition, and increased brand recognition.
Can you quickly walk us through why attracting organic customers is important? For companies to be able to reach and convert customers, then the customers must be organic. The reason being that organic customers discover platforms themselves, interact with them and decide whether or not to go for them. This is unlike inorganic customers who are disturbed by ads and led to the platforms.
Organic customers are also more likely to stay because they have found a reason to visit and remain on the platform and can testify to the quality of the product or service.
In your estimation, do you think companies are getting it right by attracting organic customers on their social media pages? There are companies getting it right, but their percentage is way lower than those not getting it right. The reason for this is not far-fetched; many companies don’t leverage the power of social media.
They don’t also extend their use of the platforms beyond interacting with their followers. And this is why they seem to be lagging.
Can you walk us through the practices for attracting organic customers on social media?
One of the first things to put in place is good products and social media visibility. When you offer good products or services to your customers, and they come online to testify to the quality of your products or services without you prompting them, then it is bound to attract more customers.
This is why you must be visible enough on social media so that your customers can easily find you and tag you in their testimonials.
Are there any implementation strategies for these practices? Yes, there are a couple of things. While you are putting in place these strategies, it is important that you also ensure your official website is in a presentable manner.
You want to ensure that the lag and load time is within reasonable seconds and that the layout and design are well presented. Also, you have to ensure that your website is regularly updated. If you speak about a product or service on your social media page, it is important that your website carries full information about that service or product.
You have talked about the things to do. Are there practices to avoid in trying to attract organic customers on social media? Of course, there are some practices you should avoid. One of them is not vetting your content before you put them out on your social media pages.
As a company, you have to understand how to reach the core interest of customers, and putting out just any content will not help you achieve that. Customers are sensitive.
They know when a content is deliberate to get their interest and also when the content is just carelessly worded. This is why you have to be intentional to get to the very heart of your prospective customers.