There is no question that digital marketing is critical to the success of any firm, regardless of industry.

Many businesses and individuals have discovered the role digital marketing plays in attracting new clients as a result of the epidemic. Digital marketing, when done correctly, may help your company target and reach existing consumers, classify new ones, enhance revenue, and achieve long-term success.

So, what are some digital marketing best practices we can learn from larger (and better-funded) companies? Jurgen Cautreels, an investor, marketing guru, and NFT expert, revealed with us exclusive ideas that every internet marketer or company owner would find beneficial in an interview.

Jurgen Cautreels, what are some excellent tools for Designs?

There are many useful tools that may help you improve your internet marketing abilities. The first is known as Canva.

Canva is a popular app. It’s a fantastic tool for making social media photos, whether they’re for your profile or used in posts.

Canva features templates to help you create great-looking photos even if you have no idea about layout or which fonts to use. They’re always introducing new photos and tools to assist you out, such as infographic layouts.

Photoshop is another valuable tool. Photoshop is an excellent design program. Photoshop used to be more challenging to use, but today there are several videos available on YouTube, and Photoshop also includes small instructions when you hover over the buttons.

DesignBold is yet another tool I suggest. DesignBold is an easy-to-use online design tool that allows you to create outstanding designs in only a few clicks.

How can one monitor analytics?

Google Analytics is useful in determining the most important aspects of your website and how users browse there. If you intend to learn how to use Google Analytics to get insights, you may use the Google Data Studio to practice using Google’s e-commerce site data.

A variety of excellent analytics solutions exist outside of Google Analytics. You may utilize separate metrics from each social network (e.g., Facebook, Pinterest, etc.) or use a dashboard application like IBM’s Cognos to bring them all together.

Does Partnership help brands?

Collaborating with other small firms whose target markets are similar to yours (as long as your goods do not conflict with theirs) does wonders. You can start a joint project, team up for a good cause, or just promote each other on social media with a sponsored post.

Your back will be scratched if you scratch theirs. To me, the benefit of co-marketing is that you get to tap into an established audience for free.

How can a business owner create a viral video?

Giving it a good old-fashioned try is the first step in making a viral video. Some firms insert their goods discretely in otherwise unbranded viral films, while others make it clear that the video is an advert, and it’s a fantastic one.

How effective is offline marketing in this present time?

It’s tempting to believe that all of your marketing efforts must be conducted online. Building an internet presence is undeniably important. Attend local offline events like business fairs and networking events to get away from the computer and meet prospective clients in person.

Check with your local authority since many of them offer a calendar of activities to encourage local small businesses.

You are free to host your own. Find an accessible venue to conduct an event (such as a public library), bring your inventory, and distribute flyers to increase brand recognition. Just don’t forget to bring your business card. Anyone who is interested in your items but isn’t ready to purchase them may get information so they can contact you later.