Pinterest, an emerging but powerful platform, records almost 500 million users each month. Consumers also visit the platform regularly to discover new products. Therefore, businesses planning to diversify social media marketing strategies are now exploring the platform.
Not only is Pinterest growing its user base exponentially, but it is also improving its features for sharing media. This has attracted more male users, Gen Z, and Millennials, giving brands a wider range of target audience. The use of Pinterest ads is one of the methods you can use to increase the visibility of your product or service. Let’s see what these ads are and how your business can benefit from using them.
What Are Pinterest Ads?
Pinterest ads are promoted pins that allow businesses to showcase what they are offering. Pinterest is not just a social media platform, but also a huge search engine where users discover, share, and save new ideas. Therefore, a consumer will see your promoted pin based on their interactions, interests, and previous activities on the website.
Benefits of Pinterest Ads
Below are a few benefits of using Pinterest ads.
Brand Awareness
The ads offer a cool means of gaining online recognition and brand awareness. Unlike other social platforms, Pinterest accepts branded content because consumers utilize it when looking for recent ideas. In fact, most people notice some brands on the platform, especially through promoted pins.
Therefore, using this strategy will increase the means through which your target customers can interact with you. Building brand recognition involves being available and seen more than ever. And you can measure your success using the following metrics: brand perceptions, increased awareness, and boost favorability.
Increased Reach, Traffic (Organic and Inorganic), and Sales
Using high-quality pictures on the platform can increase the number of people that get redirected to your website. Whether the traffic is organic or inorganic, the aim is to reach more people. Statistics show that 83 percent of weekly users purchased from brands they first saw on Pinterest.
Therefore, the platform is a social gathering for users who intend to make purchases. Also, there is a big potential to target people who will easily convert to paying customers. Because users do not discriminate against new brands, even smaller brands will get the much-needed recognition and sales.
The use of ads helps to make your content go viral. It can also generate traffic for a longer time and reach more people than you can imagine, even after the campaign is over. You can click on https://www.quora.com/What-is-the-organic-and-inorganic-traffic-SEO to learn more about organic and inorganic traffic.
Long-Term Relevance
When you share content on the platform, users can find it over and over through boards, keywords, and interests. This increases your chances of staying relevant and driving traffic to your website. Users can save content by pinning, so they can access it later. This feature increases your visibility for a longer time.
As more users pin your posts and still go back to them at a later time, it becomes easy for people to return to your brand again. Therefore, keyword optimization is a necessary strategy when posting content.
Here’s how users discover pins:
- Visiting your profile on the platform
- Searching with keywords
- Checking categories
- On their home feeds, a section where users see promoted pins and relevant pins that match their previous searches and specific interests.
There is no stale content on Pinterest. Unlike other platforms, your content does not go into an archive, it remains evergreen. Although your content may rank slowly, achieving a high rank is a plus for your business. One way to achieve this is to optimize your post just like a blog post that aims for a high rank on the Google search engine.
If your pin is optimized, it will gain more clicks and impressions. Over time, these impressions will lead to conversions. You may not have the time or expertise to optimize your pins, but you can click here to find out how it is done.
Conclusion
Pinterest is an image-based platform, more like a search engine, for users to discover new ideas. By using high-quality pictures, keyword optimization, and optimizing your pins, you will gain visibility, traffic, and more sales.
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