Online marketing for companies is a hot topic, but entrepreneurs and their marketing teams have not yet capitalized on successful offline marketing strategies such as using promotional bags. If you’re looking for an innovative marketing tactic with a strong return on investment, branded and logoed bags may be the answer.
Promotional bags have helped businesses of all shapes and sizes. Whether it is a profitable business or non-profits, you should think about making a great promotional bag for your customers and supporters.
How Promotional Bags Boost your Brand
Customers Love Freebies
Promotional bags are always good to have on hand as freebies to give away to people. Companies that attend many events, host events, or act as sponsors can benefit from it. Offering a freebie is a perfect way to spread the word about your brand so that it reaches a larger audience.
You can also charge a minimal amount for the bags at checkout or give them to customers who exceed a purchase amount. Non-profit organizations can inspire customers to buy the bag for charity. This way, your organization receives more recognition, and you will be able to support your cause with more backing. Keeping your bag eco-friendly gives you extra brownie points, especially considering the climate change scenario.
Well, it’s not technically free to design and produce the bags, but when compared to traditional advertising that costs massive sums of money, promotional bags are as good as free. You can include ads or your brand logo on a customized tote bag to increase brand awareness.
A promotional bag stays with its owner for a while. Unlike advertisements that are a recurring cost, these bags are a one-time investment. Buyers carry it with them, give it to others, and in the process, promote your brand effectively.
When businesses invest in a marketing strategy, they expect good ROI. promotional bags have proved time and again to be a worthwhile investment. Customers have positive feelings towards the brand because of the giveaways. When buyers remember the brand fondly, they remain loyal and make repeat purchases.
A bag is a universally common item, and there’s no way it will be left unused. So, your buyers end up promoting the brand without costing you a single dollar. The increased sales compensate for the production expenses that came with the bag. Moreover, the ROI is multifold, considering the affordability of the strategy.
Types of Promotional Bags for your Brand
Bags come in all forms. Based on your audience, you can design and manufacture a bag that will provide value to its receiver—for example, tote bags at grocery stores and sports bags at sporting events.
Here are the common types of promotional bags:
- Tote/shopping bag
- Laptop bag
- Sports bag
- Travel bag
- Sling bag
Where to Use Promotional Bags
You can use promotional bags wherever your business is relevant. Here are a few areas/occasions when you can use a promotional bag to promote your brand:
- Charity events
- Team events
If you want to survive and thrive, marketing is your secret weapon. You can never have too many effective marketing strategies. While you strengthen your online approach, it is essential not to neglect your offline aspects of marketing.
As times change, trends change along with it. Branded and logoed bags never go out of style because they remain forever useful. With promotional bags, the user and the public are exposed to the brand name and logo. It creates familiarity and trust for the brand. You can be as creative as you want with this strategy and blow your customers away.