In the year 2020, many businesses have been compelled to rethink their marketing strategies. This is because now if you want to market your product and services to the audience, you have dozens of digital marketing channels to choose from. Now many brands concentrate more on the content of their website and social media channels and think out the box so that they get better sales.
Also, during recent times when the world has been struck by the pandemic and many businesses are experiencing a drastic decline in their profits and sales, they have become more customer-centric and are framing their content and strategies accordingly. Businesses have decided to make things easier for customers and are making content that has an emotional touch.
You can notice this in many advertisements and offers that you might have seen on Cable TV or while you are using your phones to buy things online. Whether it is a company that sells every day goods or a services company that sells internet and cable TV such as Spectrum Cable TV, you can see a shift in marketing strategies.
Here is how you can adopt your marketing strategies with the latest trend:
Educate Audience with Your Content
Content has always been the king for many B2B businesses when it comes to marketing their product and services. Content helps in nurturing leads and building a connection and a sense of trust with the audience. This is one of the most important roles that content plays when it comes to inbound marketing practices. In this regard, you might want to use informational blogs, quizzes, or whitepapers. Brands should create some relevant, educational and authoritative content.
Use Personalized Marketing Messages
To cater the needs of customers of the current era, marketers should think about using personalized messages and dig deep into analytics and keep in mind the demographics, different in-market segments and affinity categories. Many brands are now adopting personalized messaging strategy and are digging in their prospect’s minds to determine what their needs are and how the brand can fulfill their needs.
Another approach that brands use is creating different segments. Each segment is defined according to a different mindset, income scale, or buying behavior. Many of these people can be first time buyers or people who make repeated purchases or people who will just come by and view your page or ask for the price of the product. Your personalized content should be able to address all of these users accordingly.
Keep Your Content Updated
It is a wise move to review your content for any plagiarism and keep a check on the content that you have already published. While creating new and quality content will get you good organic ranks on the search engine, the strategy of reviewing old articles that have good ranking can also help attract traffic again. However, you should not rely a lot on older content. Fresh content not only helps you attract new customers, but also adds up to your social media presence.
Explore More Opportunities and Platforms for Publishing Guest Blogs
Another way to get more reach and expand it over time is to get more people to create content and mention your brand using guest blogs. Guest blogs or Guest posts is ideal for both the brand and the platform as both parties can use guest posts to gain more exposure. In many cases, guest blogs or guest posts bring a lot of organic traffic and some promising leads.
Add More Visual Content
Video is still the most popular digital marketing tool that you can use to convey your message in a more personal way. In this regard, many businesses ask different individuals to post product reviews and tell the audience about their experience of the product. Videos on YouTube, Instagram and Facebook (posts and stories) that show different insights about the product as tutorials and reviews are a good example.
Also, if you are in a services business you can create different animations and tell people about your business. This will make the message look more interesting and users will get a sense of creativity as well. Also, different websites have background videos and clips that tell more about your business than all the wordy content can ever do.
Livestream on Social Media
This is one of the new ways to spread word about your business, an experience, or an idea. You can do this using the live streaming option on YouTube, Facebook, Instagram and many other social media platforms. The good thing about this marketing tactic is that you don’t have to take too much time to produce a video, neither do you have to get some special equipment to make a video and reach a larger audience. Also, it offers authentic user engagement and generates greater impressions than the posts in your newsfeeds.
It is time to think out of the box
People today need a brand or a product that is not only affordable but also helps them solve their problems. For this, brands should use a more personal approach and market their products in a personalized manner. Apart from that, businesses can use social media to engage more users and make their social media presence stronger.
About Caroline Eastman:
Caroline is doing her graduation in IT from the University of South California but keens to work as a freelance blogger. She loves to write on the latest information about IoT, technology, and business. She has innovative ideas and shares her experience with her readers.