If you’re hosting an event soon, you’ll need to promote it effectively to guarantee a good turn out. It doesn’t really matter whether the event is a trade show, a corporate gathering, a product launch, a performance, awards night or any other form of organised gathering. Without sufficient advertising, people aren’t going to know about it.
In this article, we’ll take a look at some ways you can promote your event prior to it taking place, along with some ideas to give your event exposure while it is taking place, and how you can use that exposure to promote your brand even further once your event has finished.
Effective Ways To Promote Leading Up To Your Event
Aside from planning and organising your actual event, you’ll also want to put together a marketing/promotion plan well before your event is due to take place. It doesn’t matter whether your event is a free event or you charge an entry fee, effective promotion is one of the major keys to success. The methods you use to promote will also depend on your budget. If you’re selling tickets, you’ll have more scope to spend on advertising than if the event is free.
If your event is a paid event, one way to promote is to offer some free tickets, perhaps a competition of some sort. This could even be done online on platforms like Facebook. In fact, promote your event everywhere you can on social media and encourage others to repost your event information. Anywhere you can think of to promote online, just do it. It’s usually free advertising. You could also try running paid Google and Bing Ads in the lead-up. There are also specialised event promotion platforms online that you should make full use of.
Offline, you can try both print and radio advertising to spread the word. If it’s a corporate event, send out memos to all staff members involved in the corporation and ask them to also spread the word to people they know.
Flier drops can still be an effective method of advertising locally, as well as putting up posters and signage around town where you are allowed to do so.
Word of mouth has always been an effective and more convincing promotional tool, so never stop talking about your event to people in the days and weeks leading up to it.
Rain down information about your event every chance you get and you’re bound to get a good turn out.
Gain Added Exposure During the Event
There are several things you can do while your event is taking place to gain more exposure for the event and your business, brand, or anything else you’re trying to promote.
For one thing, you can set up cameras and have your event live-streamed on Facebook and on your website. This way, people can tune in remotely to see what it’s all about. These days, netizens love watching live streams of things, and if your particular event interests them, they can catch it online even if they couldn’t attend in person.
Professional event video production is also an excellent idea. Not only will the video production company film every aspect of the event from a variety of key angles and vantage points, but they can also be charged with broadcasting your event live online, or even on TV if that’s the plan. Having your event expertly captured on video is key for future promotions.
What You Can Do After Your Event Has Finished
Now that your event has finished, your video production company can put together a polished video edit package for you to use as promotional material for your brand, as well as any future events you plan to hold. This video can be like gold when it comes to any form of promotion and marketing, so it’s well worth it.
Add the video to your social media pages and your website for all to see.
The Takeaway
An event is only going to be as successful as the promotional efforts behind it, so if you’re planning an event, make marketing and promotion a top priority and spread the word every way you can think of.
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