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A Crowdsourcing Software Suite Can Show You When and Where to Innovate

March 1, 2018 //  by Geoff

If you have installed a crowdsourcing software suite, well done! You have just made a huge step towards making your business more innovative and therefore more relevant to the modern world as well. That software suite will enable you to do a whole host of important things to drive forward sustainable business growth. But perhaps most of all, it will show you when and where to innovate, two key issues of importance.

A Crowdsourcing Software Suite Shows When to Innovate

It can be very impressive and exciting to be the first at something. However, being first is also hugely challenging and you must be realistic about that. Sure, you can try to be the first to come up with a brand new product, but unless you have all the legal, policy, and technical infrastructures in place, it will fail. Indeed, the cost and challenges associated with raising awareness among users under those circumstances are tremendous.

In many cases, whoever moves first is actually at a disadvantage. It is those who come second or later who can benefit from the hard work done by the first. However, there are important advantages associated with being first as well. You will create the first partnerships, attract the best customers, and build equity for your brand. If there are no entry barriers in place for others, however, you must think about the economics of making the first move. Crowdsource software will enable you to measure among your staff and customers whether you should make your move and be the first, or whether you should wait and ride the wave of success of someone else. All businesses have to deal with demanding investors and resource constraints, and that means making the right move at the right time.

A Crowdsource Software Suite Shows Where to Innovate

A lot of businesses are confused about where to innovate. In reality, however, it isn’t all that complicated. Simply put, you have to find the gaps. They can be found in business models, in processes, and in products. Every gap is an opportunity for innovation. Through crowdsourcing software, you can ask others within your business to identify those gaps, and you may be surprised at the outcome. Your people could show you how you can reduced bad outcomes and enhance good outcomes in a quicker, more efficient, and less costly manner, regardless of where that gap is. A crowdsourcing software suite helps you to find a gap in the market. You can identify areas in which to save energy, reduce waste, make things more user friendly, stay relevant, improve functionality, make the process more efficient, improve productivity, and offer more comfort and convenience, to name but a few.

Innovation is different from invention, because you don’t have to come up with something that doesn’t yet exist. Sure, a new product is a form of innovation, but so is improving something that is already out there so that it becomes better. Innovation is about finding areas in which you can create value, and a crowdsourcing software suite will enable you to capture those areas.

Category: Marketing

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