There is no easy way to drive traffic to your website. And once you crack it, the next priority is to convert all that traffic to prospective leads and customers.
SEO and content marketing may require some time before they fire desirable results. This can lead some marketers to opt for Pay Per Click (PPC) or Paid web traffic to see quick results.
However, the results of PPC campaigns depend on a wide variety of factors, from audience behaviour to advertising platforms and more. Each PPC channel has its price policy and ads requirements, which means you can end up generating various versions of ad copy, generating clicks that seldom convert, and overpaying for customers that don’t offer ROI.
These predominant PPC challenges can be subverted by enlisting the services of an experienced PPC agency that can come to your rescue to implement a data-driven and evidence-backed PPC strategy that works.
Here are some ways to attract converting paid traffic to your website:
Create a Smart PPC Roadmap
It’s vital to start with a roadmap based on the goals you want to achieve and a study of your relevant target audience, to avoid common PPC pitfalls. Subsequently, this will help you build a concise marketing message and a list of PPC channels to publish it.
Plan your PPC Budget
Depending on your industry and location, the cost per click (CPC) can vary. It’s essential to research the prevailing CPC rates and then work out how much to spend, what to spend it on, and what you want in return. Below are some aspects to consider:
- Keywords to Target – Exploring high potency keywords to find relevant targets
- Locations to Cover – CPC can vary between states; see which locations are best fits for your marketing
- Main KPI – Set one KPI for each campaign, whether you want clicks, views or conversions
Create a Compelling Ad Copy
Have you ever clicked on an appealing ad only to find something misleading or ambiguous? You don’t want your audience to feel the same way. If you make a fair promise and live up to it, you are likely to encourage the actions you desire. If you are still a beginner in creating ads, a top PPC agency can help you to generate an appealing ad copy with a well-targeted headline and a stimulating description.
Direct Audience to an Effective Landing Page
Once your audience clicks on your ad, they will reach your landing page, which must be genuine, authentic and relevant. To create an effective landing page, follow these tips:
- Title must have seed keywords
- Content should be easy to access and comprehend
- Images and videos should be attractive and good in quality
- Use the right call to action
Make Use of All Platforms
Try to access your audience from a number of platforms, including Google Ads, LinkedIn, Facebook, Instagram, YouTube, and others. Place your ads strategically so that your potential customers can view and click on them frequently.
Introduce the technology of PPC automation to boost your paid traffic and select the right channels for the best results. With automated tools, you can create, manage and optimize your PPC campaign across different platforms.
Since this entire process is so complicated and time-consuming, it might be ideal to leave the job to a PPC agency that is experienced and specialized in handling such projects.