The collation of huge consumers’ data is considered to be a game-changer in the marketing world. Thousands, if not millions of people are surfing the internet either on their phones or PCs at any point in time. The reliance people have on these gadgets has made the collation of huge consumer data possible.
Reports indicate that marketing teams that properly analyze the huge amount of consumer data available to them are often more successful than those who don’t.
In this post, we will take a quick look at 4 types of marketing data that your marketing team needs to analyze.
Companies now have significant access to consumer information through huge data. This information helps marketing teams create personalized content and advertisements to enhance the experience of visitors to their websites.
Reports indicate that more than 60 percent of consumers do not mind sharing personal information for freebies or benefits. Furthermore, these reports highlighted that more than 80 percent of consumers don’t mind paying for an amazing consumer experience. This emphasizes the significant role that big data plays in enhancing unique and seamless customers’ experience.
One of the advantages of using big data in marketing campaigns is that it helps highlight the challenges that your customers are facing. Furthermore, it helps highlight the opportunities that will enhance consumers’ experience and the sales of a product or service.
Here are four forms of marketing data that your team needs to analyze to enhance sales:
- IDENTIFICATION DATA: This form of data contains basic identification information about an individual. It includes the name, sex, contact information, and customer account identification. This form of data helps you identify the category or group of people that want your product or service. It helps you identify your target audience. This form of data can be collected through the filling of a membership form, customers’ purchases, and newsletters signups. Learn more about this from Troparé Inc.
- DESCRIPTION DATA: While it is good to know the age, sex, contact information, and name of your customer, you will need more than that to truly understand them. This emphasizes the need for marketing teams to carry out further research to grasp the true picture of the personas of their customer. Descriptive marketing data makes this possible. You will need to ask further questions to be able to identify your customer’s purchasing habits, seasonal surges, and accurately predict their behavior. Asking questions about the civil status, income, career goals, etc. of your customers will help give you a clearer understanding of their behavior.
- BEHAVIORAL MARKETING DATA: This form of data helps you study people’s online activities, purchasing behavior, browsing habits, and the way your customer uses social media. It helps you understand the behavior of your customer when it comes to using your services or products. You will engage your costumers more if you can create content that is based on their frequent keyword searches.
- QUALITATIVE MARKETING DATA: This form of data involves understanding the opinions, attitudes, and perceptions of customers about your business and that of your competitors. It will also help you understand the reasons they prefer buying your product or service. Furthermore, it will give you a glimpse of the feelings and reactions of your customers towards your products. The essence of analyzing this form of data is to gain a better understanding of the way your customers feel about your services or products.
In conclusion, any marketing team that desires to enhance the experience of its customers must pay close attention to analyzing the forms of data listed above.