When you’re running a business, especially a local business, having signs up around your town or around your actual business location can be a great way to spread the news about your establishment and get people interested in visiting your store. However, for the best results, you should think carefully before you display any signs for your business, as you want them to give off the right impression.
To help you in figuring all of this out, here are three things to consider before hanging up a new sign for your business.
The climate in which you live will play a big role in the materials that you’ll want to use for your outdoor signs. Especially if you live in a place that gets a lot of sunshine, has a lot of air pollution, gets a lot of rain, or gets very cold, you’ll want to create your sign out of materials that will stand up to that specific climate and weather.
For example, if your business is in a place that has plenty of hot, sunny days, you’ll want to have a sign that is sealed to be protected from the sun and won’t easily start to fade, peel away, or crack. And if you work in a humid or wet area, you’ll want to be sure your sign won’t easily become soaked and soggy.
The location or locations of where you put your signs relating to your business will be equally as important as what your sign actually looks like or says.
While you want to have signs that are close to your business location, you’ll also want to have signs in areas where your target market tends to congregate. This exact location will vary based on the city you’re in and what kind of business you’re running. But if you can figure out where you can best catch the attention of people who might be looking for a business like yours in the first place, you could wind up with a very successful sign.
Your Editorial Eye
The last thing you want to have happen is to get your sign or signs put up only to then notice that there’s an error. Whether it’s a misspelling or a mistake in your content, an error like this could cost you a lot of money to fix and a lot of business if it’s noticed by others.
Because of this, it’s wise to have multiple people with a great editorial eye look at the mock-up of your sign before it’s printed. What can often help is to have the appearance of the sign changed slightly in each mock-up so that people can have an easier time catching mistakes that may be there.
If you’re going to be hanging up some new signage for your business, consider using the tips mentioned above to help you get everything right with this marketing task.