It seems like only recently that most of us came to know what is live streaming. Oh yes, we have enjoyed watching videos posted in Facebook, Youtube, and in other social medias but many of us have never connected live streaming with these videos until recently.
Live streaming is something quite new for most of us but it has been fast gaining popularity as one of the latest and most innovative ways of delivering content to viewers. Live streaming is powerful and effective in delivering good quality content to large audience from across the globe.
With live streaming, marketers are able to target consumers who are interested and care about your brands, especially those consumers who have found your content extremely useful and have been following your channel. Currently, live streaming has not reached the point of over populated but it is quickly gaining pace as more and more people are using it on a daily basis.
Live video streaming is cheap, as you don’t need any special equipment, software, or even hardware. All you need is a smartphone or a laptop with a camera, and an active account with Facebook Live, or Periscope. Video live streaming app makes the live videos easily accessible to anyone with just one or two clicks. Producing a live video to promote your brand is so much shorter and faster, compared to writing a blog post.
One of the main reasons why live video streams are more popular than other traditional marketing methods is the ability to offer real time user engagement. Viewers can join a direct conversation with the influence from any part of the world. Through the real time engagement, marketers can take the opportunity to offer live support, allow Q&A sessions, factory tours for their viewers.
The live videos can be easily converted into other forms of content, such as a published video transcript on your personal website, a reproduced video on your Youtube account, etc. Re-purposed content can help to broaden your reach to a wide circle of viewers.
With a video streaming app, you can create powerful channels for delivering your contents, especially if you are a marketers wanting to share and promote your brands or products to as many consumers as possible in the shortest of time. As with any other marketing methods or medium, live streaming also has its own share of benefits, challenges, and pitfalls. So, before you started to get all excited to jump straight into live streams, it will be good to do some homework and research, weigh the pros and cons, and decide whether it is suitable in meeting your requirement.