Running a clothing store is dependent upon the customer experience. Whether you’re selling western wear like cowboy boots or accessories and skirts, you need to know how to cater to your audience. Sometimes, this means free shipping. Other times, it means you need to set up an effective contact center to handle customer inquiries. Improving your clothing store often only takes a few simple steps.
Know your niche
Take western apparel, for example. If you walk into a western wear shop, you’re likely looking for western boots, a western shirt, or women’s western wear. You’re probably not looking for work boots or a pair of Wrangler jeans. Understanding what your customers crave can turn even your new arrivals into best sellers. That’s why it’s so important to know your specific niche and how you can better cater to your audience. Outside of western apparel, this still holds true. You should be a one-stop-shop for customers who are looking to up their wardrobe game. It’s unlikely that you’ll be able to sell clothing for the entire family, so choose a target demographic and stick with it. Whether that’s belts or vests or even work clothes, there is always a niche out there. You can provide the ultimate comfort to your customers by specializing in what they crave.
Market yourself creatively
Marketing isn’t just blasting clearance sale emails or making outbound phone calls. Marketing will affect your own development as much as it will your customers’. This means that you want to get accurate information every time you are working to capture leads. On top of accurate information, you should have on-page transparency on your website and social media about how customer information will be used. The purpose of a page should always be clear and obvious. You can also market yourself using traditional channels like mailers and flyers. As long as your marketing tactics speak to your target audience and you don’t sound like a bot, you’re setting yourself up for success.
Rethink customer service
Customer service gets neglected far too often in the business world. That’s where companies like Bright Pattern can help. Bright Pattern is a contact center service for business users that helps with phone calls, customer communications, and call routing. Bright Pattern is perhaps the only true omnichannel cloud platform that can boost your own development as well as that of a call center manager. Bright Pattern boasts ease of use when it comes to setting up SMS and phone calls, and even provides additional information for each new account. Bright Pattern and Bright Pattern contact center software are dedicated to making customer service much more intuitive. The Bright Pattern contact center version of customer service is at the forefront of modern business.
Whether it takes the form of clearance merchandise or you’re holding a raffle for a free pair of work boots, customers love added incentives. Your customers need to be able to see all the ways they can benefit from shopping with you. You can take advantage of local shipping rates to offer free shipping or you can do a BOGO offer for footwear. It may even be as easy as setting up a single sign outside of your shop advertising new arrivals. When customers feel like a business is less transactional, they are more inclined to continue doing business with you. You may even be able to get a customer to open a new account for a rewards program if you’ve implemented one.
Sometimes, you simply need to rethink some aspects of your clothing business. From western wear to clearance goods, there are always ways to streamline your business and improve how you operate.