Whether you’ve just published your very first blog or you’re a seasoned blogger, simply continue reading to discover 5 effective marketing tips, which will help drive traffic to your blog.
5 Blog Marketing Tips To Follow:
Engage with your readers
No matter how professional your blog looks, if you fail to interact with your readers on a regular basis, your readers are unlikely to return to your blog in the future. Instead, make an effort to respond to each comment left on your blog posts in a timely manner and you’ll start to recruit regular readers, who’ll regularly interact with your posts. When new readers visit your blog and see that you have regular followers, they’ll also be far more likely to stick around. You can also engage with people offline when you’re networking by having business cards or some kind of stationary ready to hand out.
Use various social media accounts to advertise your blog
Most successful bloggers use popular social media accounts such as Twitter, Facebook, and Instagram to promote their blogs. It’s well worth signing up for multiple social media accounts as you’ll be able to post links to your latest blog posts in each of your posts. As an example, if you’re a fashion blogger and post a photo of your outfit of the day on Facebook, you can link your followers to a blog post which features the outfit photographed.
Recruit guest bloggers to attract more traffic to your blog
It’s well worth reaching out to other bloggers who are authorities in your field, to write a guest post for your blog. If the bloggers who you recruit have a sizeable following, your blog may attract more traffic. Especially if you ask your guest bloggers to market their guest post on their social media accounts! If you reach out to bloggers who have roughly the same amount of followers as yourself, you may be able to write a guest post for your guest bloggers blogs, instead of paying them. However, if you plan on hiring the services of a more popular blogger, you may have to pay a small fee.
Make sure that the bulk of your readers are real
Some bloggers try to purchase hundreds or even thousands of fake views. However, most readers are tech savvy and can tell if a blogger is trying to fake running a successful blog. Especially if the comments left on each post are poorly written or have all been left over a couple of days.
Hold regular competitions to ensure that your bloggers regularly interact with your blog
If you host regular competitions, which offer prizes that are catered to your readers’ interests, you should see a spike in traffic to your blog. If you’re worried about spending a small fortune on prizes, there’s no need to worry as the prizes which you offer, don’t have to be expensive. Especially if your viewership is still growing and your readers know that they have a decent chance of winning a prize. When your blog becomes more successful, businesses may be willing to sponsor prizes in exchange for a shout-out in your blog.
So if you’re serious about driving traffic to your blog and increasing your blog’s popularity, it’s well worth following the 5 marketing tips listed above.