The use of social media is increasingly on the rise. Social media provides an opportunity for brands to engage and connect with consumers. Thus, brands have incorporated and embraced social media marketing to reach their target audience.
The main aim of business and marketing is to make sales. Thus, while engaging in social media marketing, you must have social selling techniques to gain new customers and cause the old ones to keep returning.
Clancey Braxton Yohman shares in an interview; five online sales techniques for the social media era. The details can be seen as follows.
Why Should Every Business Engage in Social Media Marketing?
Clancey Yohman: Social media platforms enable businesses to connect with prospects and customers globally. Social media marketing increases your brand’s organic visibility, recognition, and loyalty. You can also gain lots of user-generated content and customer feedback, which are crucial for your business development.
Should Every Brand Have A Sales Technique?
Clancey Yohman: Efforts to make sales without a standard sales technique could prove to be resource-consuming. A sales technique guides you via the market trends and structures the easiest and fastest ways to generate leads and make sales.
What Are Five Online Sales Techniques For The Social Media Era?
Clancey Yohman: One important social sales technique is to aim to build relationships with your audience rather than direct sales. This means that you should never be too hasty to make a sale. Your first aim should be to get to know your audience and let them get to know you.
Another important social selling technique is to ensure that you are dispensing value to your audience. Before making a sales call, you need to have given your audience something valuable. This strengthens their loyalty to your brand and belief in your expertise.
It is also very crucial that you take time to understand each social media platform you choose to engage in. Take time to update your account information, profile, bio, etc.
These will cause prospects to consider you as a professional and you to maximize the platform.
Yet another online sales technique for the social media era is to create a content schedule. Creating a content schedule helps ensure that you post the right content at the right time and consistently.
Lastly, you have to do your research. Researching your audience’s needs and your competitor’s strategy is important. This will always keep you one step ahead.
What Are Social Media Platforms Best For Online Sales?
Clancey: Some of the best social media for selling online are Facebook, Instagram, Youtube, and Twitter.
What Does An Effective Social Media Strategy Consist Of?
In order to maximize the reach of your digital marketing strategy, create an effective social media strategy to define your target audience, whose products, services, and content are mainly targeted. Your social media strategy should also contain your goals, objectives, content schedule, key channels, and measurement tactics. This will guide you in structuring the rest of your strategy.